Design Interface Inc.
I LOVE Christmas. I love the music. I love the smells. And, I love making Christmas cookies! That’s why I was so excited when Fowler’s Mill asked us to design Christmas cookie labels for their Sugar and Gingerbread cookie mixes.
When designing a label, we first talk to the client to see if they have anything specific in mind for the imagery and/or content on the label. Fowler’s Mill gave us some photo and copy direction for the labels and then let us use our creative skills to come up with a label that makes the customer want to try the product. Their mixes are sold at farm markets, specialty food stores and their Fowler’s Mill store, so the package needed to reflect the farm market look and stand out on the shelves.
We came up with the following:
• The front of the cookie label has the look and feel of the Christmas season with red and green as the primary colors. The background photo also reflects the package content.
• The label back contains nutrition information, ingredients and cookie mix recipe (not shown).
Need an eye catching label for your product? Design Interface can do that! Call us at 440-871-0600 or send an email to: email@example.com
Hi, I’m Addie, the Graphic Design intern at Design Interface this summer. I am currently a student at the Cleveland Institute of art studying Graphic Design. There are so many opportunities in the design field and as thinkers, makers, and creators, we need to push the idea of exploring new options for sustainable design even further…because, well, plastic is still being produced.
Something I think a lot about in my practice is how we will change the way the design industry is impacting the environment. I’ve come to think that it starts with the material and the decision to find alternatives to harmful substances commonly used in packaging and product design. Pushing past plastic and exploring more eco-friendly, compostable, energy-saving materials that we can find in the natural world. By mimicking mother nature we are able to guarantee the preservation of the planet and allow for the earth to reclaim its land and water.
Emeco, a chair and table company based out of Pennsylvania, has been changing the way we look, and sit on materials since 1944. They have developed new materials such as Reclaimed wood polypropylene and Eco-concrete. Both of these materials are substances that take the idea of recycling and push it even further. Lets keep this idea moving and continue creating beautiful, harmless things.
Expectant Moms can now share music with their baby in the womb through mbrio earbud adapters. DI worked with mbrio to develop the package design. It started with the client and his design for mbrio earbud adapters. We advised him that the package would be the “Silent Salesperson” communicating the product’s features and benefits.
It’s a premium box that holds 2 earbud adapters for pregnant women to clip onto their waistband. We designed the Instructions for Use (IFU) to show how it’s used. We rendered the outside illustration using SolidWorks, Keyshot and Photoshop. The back icons were developed to illustrate each feature: SoundSafe Design, Patented Technology, SkinSafe Materials, Waistband Clip and mbrioMusic Compilations. Line drawings were crafted in Illustrator with page layout in InDesign. The finished package has a silk-touch finish and slides together easily. Visit: www.mbriotech.com for more information.
Need new, innovative package designs? Contact us at www.designinterface.com or call 440-871-0600.
Here is a revealing TED Talk called “What Your Smart Devices Know (and Share) About You” given by journalists Kashmir Hill and Surya Mattu.
According to a survey by NPR and Edison Research, about 1 in 6 Americans adults have a “smart speaker” in their homes, typically used as a virtual assistant to make their lives more convenient. But the tradeoff is just how much data is being sent back to the company that makes the devices and how that data is being used.
For two months Kashmir Hill turned her house into a “smart home” by installing several intelligent devices from toothbrushes to her vacuum. Her experience uncovered several flaws in getting her devices to work properly and to manage them all. And getting comfortable with lowering her privacy was a strange new reality. Getting over these hurdles will be important for the successful integration of smart devices into our lives.
Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of specialization. When seeking graphic design services, understanding the different types of design will help you choose the right direction.
The 8 Types Of Graphic Design
1. Visual identity graphic design: (logos, using typography and color)
2. Marketing & advertising graphic design (marketing media)
3. User interface graphic design (web page design, app interfaces)
4. Publication graphic design (books, newsletters, catalogs)
5. Packaging graphic design (boxes, bottles, bags)
6. Motion graphic design (banners, advertisements)
7. Environmental graphic design (signage, tradeshows)
8. Art and illustration for graphic design (technical illustration, book covers)
Every year the International Design Excellence Awards (IDEA) showcases exemplary designs from around the world in a wide range of categories. Professional industrial designers and students submitted their designs for consideration by a select committee. It’s interesting to see the trends happening in over twenty sectors including Consumer Technology, Housewares and Medical Products. A few designs are mentioned below:
A) The Motoroid is a concept electric motorcycle by Yamaha that utilizes artificial intelligence to recognize its owner and react to gestures, creating a more immersive riding experience.
B) Aco is a seat for kids based on the sitting behaviors of children.
C) COZY is a side table that also purifies the air, bridging furniture and appliances.
D) TicKasa Kids is a smart speaker capable of interactive storytelling.
E) The Nest Cam IQ Outdoor takes security to the next level by adding a speaker to communicate with intruders and it can discern between people and objects.
F) Prospect Portfolio is a furniture system for classrooms that encourage small teams to collaborate with less distraction.
Visit IDSA’s web site and view the gallery.
The ZOZOSUIT caught my eye as one of Time’s Best Inventions of 2018. It’s an exciting peek into the future of clothing. The promise is that clothes will adapt to people-not the other way around. So I decided to try it.
First you need the Zozo Suit, it’s a stretchy black body suit (top and bottom) covered with white dots.
Did I mention it’s FREE? Note, shipping and handling . Go to ZOZOSUIT.com and create an account. They’ll ask your weight and height to send you the correct body suit. One size does not fit all.
It arrived in a few days, see photos below. I tried it on and followed the directions on the app, read through them twice before I started. My iPhone then took photos of me standing and turning 12 times. Incredibly the app generated a 3D model of me with many measurements in inches. Arm length, neck circumference, leg length, torso measurements, my exact height and weight and more! Amazing!
The next step was to order from their line of basic clothing. There are jeans, t-shirts and sweaters available. I am eagerly awaiting my pair of custom jeans.
Fun way to do design and ergonomics research. This could be a game changer. ~ Carla
Pantone’s color of the year will be announced this December. In September, however, Pantone chooses colors from the runways of New York fashion week to give us an idea of what to expect for color palettes in the new year.
Executive director Leatrice Eiseman said that from a psychological perspective, the hotter the colors are, the more “empowerment” they encourage. “That’s a word that has gotten some play that is really going to show itself in the spring collections,” she said. “Confident, uplifting, joyful hues, but the undercurrent is empowerment to all of them.”
Check out the full Pantone® color trend report here. https://www.pantone.com/color-intelligence/fashion-color-trend-report/fashion-color-trend-report-new-york-spring-summer-2019
Design Interface Inc. is partnering with an exciting new service called RangeMe. We are part of their exclusive launch group for packaging design that goes live October 11.
RangeMe partners with top retailers to help the buyer find new products for their stores and manage their inbound submission process. Retail partners include: Whole Foods Market, Target, RiteAid, CVS, Ulta Beauty, Sephora, Albertsons Safeway, GNC, Petco, Sprouts, Vitamin Shoppe, UNFI, INRA and more!
RangeMe Services is a way for new product suppliers on RangeMe to find experts in key categories essential to their product’s success. At launch, Design Interface is providing Package Design, Labeling and Photography. We will help get brands shelf-ready and verified by RangeMe.
Retailers have minimum requirements for suppliers to be able to do business with suppliers. RangeMe has a Verification program that helps suppliers showcase those minimum requirements to buyers once they those criteria are met. Stay tuned for more exiting packaging design news. ~ Carla
This is the third most popular TED Talk by author and motivational speaker, Simon Sinek, in which he explains his philosophy that people and companies are inspired by a sense of purpose, or what he calls the “why”. Spinek argues that too many of us are focused on “what” they do or “how” they do it rather than thinking about “why” they do it. Those three words are the basis for the Golden Circle (watch the video for his explanation). He believes the origin of this thinking is based on the limbic system, an early-developed set of brains structures that control our emotions and behaviors. It might explain why some companies/products are very successful and others are not.
Here are some photos of our fun outing to Fowlers Milling Company in Chardon, Ohio. The DI team really enjoyed redesigning 27 baking mix packages for them, so we thought we’d visit the mill. It’s on the National Register of Historic Places and the only survivor of 17 gristmills that operated in Geauga County. It was built in 1834 by the Fowler Brothers and a community grew up around the gristmill and later a woolen mill and saw mill. The gristmill operated continuously for more than 100 years before closing in 1966. Rick and Billie Erickson refurbished the mill in 1986. Thanks to Billie Erickson and her great team, it still operates today, selling their products in the Mill’s store and online.
Fowler’s Milling Company approached Design Interface to re-design their packages of baking mix products. The line consists of 27 assorted mixes that they sell to farm markets and orchards across the U.S. The new package design uses a self-standing Kraft bag that coordinates well with the old-fashioned atmosphere found at these venues. The new front labels feature appetizing photos of the baked items surrounded by vibrantly colored background images of orchard fruits rendered in a watercolor technique. This new design will also be used for almost 300 private labels for their farm market clients. In addition, we helped design a new sales sheet and order form that complement the updated look.
We had the chance to bake and taste some of the actual product mixes that Fowler’s Mill makes and they are delicious! The next time you are shopping at your local farm market, be sure to look for the Fowler Milling baking mixes — you won’t be disappointed.
A key part of a product’s success is how well the customer understands how to use it. By providing a well written and clearly illustrated instruction manual, you’ll create a positive user experience and have happier customers. One of our core competencies is creating user manuals that emphasize simplicity. Sentences should be concise and use action-oriented words (push, turn, install) while keeping the number of steps to a minimum. And each step should be supported with a straight-forward drawing. In fact, the need to accommodate multiple languages is creating a trend that consists entirely of drawings with almost no words.
Design Interface has over 30 years experience creating effective instruction manuals for a wide range of products, so team up with us and we can help.
This MATE Fit for Workers wearable exoskeleton caught my eye. It aids workers with heavy and repetitive jobs. It’s unique in that its design is focused on enhanced worker ergonomics. The system uses a spring-based structure that doesn’t require batteries that need replacing or motors that can burn out.
MATE is able to duplicate any movement of the shoulder while adhering to the body like a “second skin.” The way it fits around the torso, back, chest & shoulders also provides postural support to prevent injury.
Comau is the company that developed MATE partnering with OSSUR, a leading non-invasive orthopedics company. The company projects that the device reduces shoulder muscle activity for some muscles of up to 50%.
The MATE is part of Comau’s HUMANufacturing Technology strategy that combines people and technology to produce smart factory solutions. It’s a concept the blends people, digital tools and robotics to provide a networked production system. It was introduced at Automatica 2018 in June in Munich, Germany. ~ Carla
Watch the video here: https://www.youtube.com/watch?time_continue=5&v=4Poz5GzaNP8
Product packaging is everywhere, from your local grocery store to your favorite online shops. Trends in product packaging design reflect artistic and cultural styles, changing tastes, and patterns in consumer spending. This effects our wants and needs and those wants and needs may start with visual attraction to a product. Here are some trends that are being implemented today in package design:
Minimalist design has been around for some time now and it’s not going anywhere soon. Although it can come across as somewhat abstract and primitive, keeping it simple plays an important role in helping us access our intuitive side.
Everybody doodles—from 9-year-olds to 90-year-olds, so you’re set as far as target markets are concerned. Adults relate to this kind of free form drawing because it reminds us of the energetic, happy-go-lucky kids that we all were once. And let’s be honest: a good doodle can turn a frown upside down any given day. When seen on packaging, doodles can turn a product into a fun universe that was born from someone’s imagination and shared with the world. They also have a wonderful way of describing what’s inside the box. Many times we’re smiling before we even touch the product. Happy customer? Check!
Feminine, calming package design is moving into the spotlight in 2018, which means that pastels are seeing a resurgence. Pastels feel like a natural reaction to the hyper-stimulating and explosive colors we’ve been experiencing. They speak to our softer side.
4. Big Words
If you’re looking to send a clear and loud message about what your product is all about, then big words might be what you’re looking for. Words are a great way to get creative with the message you’re bringing forth. Be it funny or serious a clear message will work as long as it’s in a bold and easy-to-read sans serif font. Combined with a wise choice of colors your product will surely make a splash.
You can’t go forward without knowing your past. Vintage design is also an effective way of demonstrating dedication to a certain level of quality, perhaps unaltered since the inception of the product, decades or centuries back. Vintage tells a story of tradition, respect and passion, elements that remain alive—from a design standpoint—through organized structure, dense details and strong, lasting identity.
For more 2018 trends go to: https://99designs.com/blog/trends/packaging-design-trends-2018/
Blog inspired by the Martis Lupus 99designs blog: 10 Creative Packaging Design Trends For 2018
We all know how Apple’s iconic designs for phones and computers play an integral role in lives of millions of people around the world. Jony Ives, design chief at Apple, has a vision that Apple’s products be so simple as to seem “inevitable.” So I was curious to learn how a small British studio, Barber Osgerby, was able to convince Ives to buy their new office chair for every workstation for the entire 12,000-person Apple headquarters.
It's called the Pacific Chair and is meant to blend in with an interior design and keep employees focused rather than call attention to itself. The informal lines exude a calmness that is quite at odds with the prevailing attitude in office chairs that was introduced in 1994 with the groundbreaking Aeron Chair. The Aeron's mesh support and reclining mechanism evolved from the 1980s computer-driven office where people were frequently slouching in their chairs. It was a highly engineered piece that fit perfectly with the corporate office interiors of the day.
However, today's offices are trending towards a more "residential" vibe to attract millennial workers who typically aspire to be part of a creative organization, not the office drones of a few years ago. As the younger crowd increasingly uses social media in their work and private lives, the line between those worlds becomes more blurred. In that light, Barber Osgerby felt that if work spaces were coming to resemble living rooms, then work furniture had to take a more casual look. “To get the best people you have to have an environment with less formality,” says Osgerby. And apparently Jony Ives agrees with that sentiment.
Photos: courtesy Herman Miller and Barber Osgerby
Looking forward to seeing the creative talent at this year's Spring Show at CIA - April 24-26, 2018.
The opening is tonight at 6:00. Hope I'll see you there. ~ Carla
A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It’s that shape companies use to represent their company; like Nike’s swoosh or McDonald’s golden arches. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand.
But what’s branding? Branding is how your customers experience your company. While a logo is only a small simple mark, a brand encompasses the positioning, the messaging and communications, the visual design, the target market, the presence, and the experience any individual has with the business, product or service.
A logo all by itself is just a graphic element with a name. A brand is the communications strategy that helps you communicate your passion and expertise. When combined, a well-planned logo and a brand strategy help you effectively and efficiently reach your audience, communicate your message, your value, and benefits, and visually attract more attention.
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